Sustainability + Branding
The traditional business-branding model is being redefined in the 21st century. No longer is profit growth the sole factor for driving long-term success. Sustainability means different things to different organizations – from attaining a higher level of energy efficiency for long-term savings to meeting carbon reduction mandates to global responsibility.
An approach refined using the United Nations Triple Bottom Line(TBL) standards, in which benefits are categorized in one of three categories relating to the three E‟s (1) Economic (2) Environmental (3) Equity, also often discussed as the three P‟s (1) Profit (2) Planet and (3) People. The TBL life-cycle benefits of each of the recommendations have been calculated in three successive “return on investment” groups to offer decision makers the choice of where they are willing to draw the line, with: “hard” economic cost benefits in the first bottom line; environmental cost-benefits that may be legislated or incentivized in the second bottom line; and the human cost-benefits that should drive standards and investments in buildings in the third bottom line. Whatever your objective, GAES can help you reduce your energy footprint through technology solutions, equipment and services that improve facility efficiency over the long term.
Society and businesses have become more aware of their responsibility for conducting business activities that minimizes any negative impacts on the environment.
The World Resources Institute reported that since the year 2000, greenhouse gas emissions increased by 30%. In light of this emergency, more than 190 countries signed the Paris Agreement to adopt the most ambitious climate change initiative in history. Now it is up to businesses to “close the gap” and galvanize their brand through sustainable initiatives.
LED lighting is a great example for business to forge sustainability initiatives into its brand positioning, without compromising sales and business growth LED Lighting has been able to successfully capitalize on rising energy costs and the US economy’s rising demand for energy-efficient solutions. As a full-service business, Green Asset Energy Solutions (GAES) also decommissions and recycles old light fittings to ensure harmful contents like mercury do not reach landfills. GAES is a dynamic business that helps organizations lower operating expenses by delivering cost saving LED technologies.
This a retrofit market. You might have never thought to change your lights, but GAES provide you with a product that last up to 10 years and pays for itself in less. The benefits of sustainable measures haven’t been limited to the business’s eco-friendly practices and revenue growth. It has also provided the business with exceptional brand awareness & earns progressive PR.
We partner with non-profit organization- ARC Herkimer Industries (HI). HI is a Producing Affiliate of the Ability One Program and a Preferred Source Vendor for the New York State Industries for the Disabled (NYSID). HI has over 40 years of experience, with demonstrated performance for the U.S. Army Corps of Engineers and the Armed Forces Recruiting Command. Our distribution partnership with HI gives customers a wide range of the best low-cost, high-quality LED solutions for their indoor and outdoor lighting needs on high volume projects. Located in central New York, with easy access to major northeast distribution routes. HI employs more than 150 reliable workers, including individuals with disabilities supported by non disabled employees. HI offer competitive subcontracting services and new products, and provide exceptional customer service. Herkimer Industries (HI) is the vocational division of the Arc Herkimer, a nonprofit agency providing vital services and meaningful opportunities daily for 861 individuals with disabilities and their families.